And even the absurd and poorly thought-designed navigation is already resentment, not to mention, if any site will open more than a few seconds. Well he has the right, he's your customer. To keep this costly buyer in today's competition, site owners often turn to experts who conducted an audit and analysis of the site and identify its weaknesses. So every vendor in the network is already trying, exceed the benefits of standard stores around the competitors to ensure a profitable trade in itself, and its a good buy to the potential buyer. After creating your site, you are confronted with the idea of how to attract visitors to it, really ready to make a purchase or take advantage of the services offered.

World Wide Web site is an effective tool to attract clients, customers, business partners. Business is online and is – a fact. Some of the factors is the search engine optimization site responsible for the success of the business on the Internet. As in any business is to start with market research, competitive environment and target audience. Namely, to sort and segment the audience requests. Not least important, and the site itself.

Particularly its navigation (the definition of space). First of all, it should be fine – in fact it defines the relationship visitors to you and your site. If navigation is awkward and the person begins to flounder in the subsections and sections, then he get bored and there is anger at the master, who did not care about his comfort. Most do not want to suffer and pick in what they see, and simply go to other sites, which are easier, clearer and more understandable. In fact, because of the awkward use lost more than one million people and more than one billion dollars is lost due to that clients leave with the websites, and not waiting to download. Still, in the promotion of sites is a key position search engine optimization – the measures are aimed at improving the technical and content characteristics of the site, to increase the likelihood of finding users of search engines. After all, they come with 80% of the target audience. Each page of the site should contain keywords and page description. For each Keyword own page. Particular attention should be paid to the home page, namely, the very first article in the section of your site. The effect of the first article makes an impression on all material web – resource. It is also very effective method of attracting clients – contextual advertising and registration in catalogs. In principle, all this above is not a really complex, with what could not handle a true professional!